Every link,
accounted for.
Get your UTMs out of the spreadsheet. Build links that follow your team’s rules, shorten them on your own domain, and keep every one in a single searchable library. Less time policing links, and fewer rogue ones.
Free plan. No credit card. Works with GA4, Adobe Analytics, and any tool that reads UTMs.
Try it: pick values from each list, or edit the destination URL. The link and short link update as you go.
Your UTM spreadsheet is someone’s part-time job.
Someone owns the sheet. They write the naming guide, answer the same questions, fix the typos, and chase down links people built on their own. Everyone else copies, pastes, and hopes they got it right.
QueryStringer replaces the sheet with a builder people actually want to use. When the right link is the easiest link, the rules take care of themselves.
From blank field to finished link.
Fast enough for one person tagging one link. Strict enough for a team tagging thousands.
Build
A link builder that beats the spreadsheet: templates, saved presets, bulk tagging from a CSV, and a Chrome extension for the page you are already on.
Govern
Naming rules, picklists, and validation that catch bad values before a link goes live, for every person and team.
Shorten
Short links and QR codes included, on your own domain, with destinations you can update after the link is out in the world.
Find
One library for every tagged link, searchable by campaign, channel, team, or the person who built it.
Set the rules once. Every link follows them.
Picklists, casing, separators, and required fields live in the builder, not in a wiki nobody reads. Typos get caught while someone's typing, not after the report breaks.
- Picklists and conditional values (pick a source, see only its valid mediums)
- Casing, separators, and required fields enforced as people type
- Templates per channel, team, or region
- A full history of who built what, and when
See how every value connects.
Fields build parameters, and values limit each other. Click a value to see what it touches before anyone builds a link.
Your domain. Your rules. Your link.
Shortening and QR codes come built in, so there’s one less tool to pay for. Every tagged link can get a short version on your own domain and a QR code for print. Change where it points without reprinting a thing.
Retire the spreadsheet. Keep the control.
You can’t stop someone from typing their own UTMs. You can make the governed way the fastest way, so people stop going around it.
Groups and team templates
Put people into groups, like paid media or a regional team, and give each one the templates and value lists it uses.
Roles and access
Decide who can build links, who can add new values, and who can change the rules.
Bulk tagging
Paste or upload a list of URLs and tag them all against a template in one pass.
Chrome extension
Build a governed link from the page you’re on, without opening another tab.
Import your spreadsheet
Bring your existing links and naming convention with you. QueryStringer turns them into rules.
Integrations, rolling out
Connections to GA4, HubSpot, Salesforce, and Zapier are on the way. Until then, export links and their details to a CSV in one click.
Tag it right the first time.
Bring your spreadsheet and naming convention, or start from a template. Your first governed link takes about a minute.