The details behind every governed link.
The rules, builder, library, and team controls behind every link. Plan labels show where a feature starts.
QueryStringer in 60 seconds. Captions are on the video, so it works muted.
A rules engine that’s strict where it counts.
Formatting, value lists, and dependencies live in the builder, so bad values get caught before a link goes live.
Automatic formatting
One setting, for the account or per workspace, formats every parameter and custom field value as it’s entered: lowercase, spaces replaced, special characters removed, and repeated separators collapsed.
Cascading rules
Set rules for everyone, a workspace, a group, or one person. Narrower rules can add restrictions but never remove them. Everyone and workspace rules on Team. Group and person rules on Business.
Clear dependencies
Pick a medium and check the sources allowed with it, or flip the view. In the builder, the source list narrows to match.
Deduplicated value library
Every parameter and custom field has its own approved values. New values are formatted first, then compared, so near-duplicates like Spring Sale! and spring-sale never get in.
Tag several links at once with templates.
Paste a destination, pick one or more templates, and get a tagged link for each channel in one step.
Allowed-value dropdowns
Every parameter shows only the values your rules allow, and narrows as you pick.
Templates, one or many
Pick one template to prefill the builder, or several to create one link per channel.
Edit any link
Change it later. Rules are checked live, and the short link stays the same.
Values built from custom fields
Fill a parameter from custom fields like Region and Promo, plus date tokens. Nobody types the campaign name by hand.
Every link, every field, its own column.
One searchable library per workspace, filtered by any parameter or field.
- A column for every parameter and custom field
- Your own column layout, with workspace defaults set by admins
- Who changed each link, and when
Custom short links on your own domain.
Turn on a short link in the builder, pick your domain, and set a custom slug, like go.acme.com/spring-webinar. Editing the link later doesn’t change its short link.
Live now: domain setup, and a branded domain per workspace on Team and up. Coming next: redirects on your domain, click analytics, and QR code downloads.
Show people what they need. Hide what they don't. Mean it.
Give each team, brand, or client its own workspace, and decide what each person can see and change.
Workspaces
Separate areas for a team, region, brand, or client, each with its own rules and short domain.
Roles and groups
GROUPS: BUSINESSAccount roles on every plan. Business adds workspace roles and groups of people.
Access settings
FULL CONTROLS: BUSINESSChoose what each role can see and add, enforced on the server.
Audit log
BUSINESSChange history on every link. Business adds an account-wide, exportable log.
Custom branding
BUSINESSYour logo and accent color across the app, sign-in page, and emails.
On the roadmap
What we’re building next. None of it is live yet.
Approvals
BUSINESSSign-off before links go out, and value requests from the builder.
Bulk tagging
BUSINESSUpload a CSV of URLs and tag them all against your rules.
Redirects, QR codes, and clicks
Short links that redirect on your domain, QR codes, and click analytics.
Chrome extension
Build a governed link from any page.
API and integrations
ADD-ONA public API, then Salesforce, ad platforms, and HubSpot.
SAML SSO
BUSINESS ADD-ONSign in through your identity provider.
QueryStringer vs. other solutions
Spreadsheets, shorteners, and enterprise UTM platforms each solve part of the problem. Here’s how they stack up.
Amber marks where QueryStringer is behind today. Comparison is by type of tool, based on publicly described features as of November 2026. Individual products vary.
QueryStringer is a good fit if…
- You want to stop maintaining a UTM spreadsheet and its naming guide.
- Several teams, brands, or clients each need their own rules.
- You want governance one person can set up in an afternoon.
Another tool may fit better today if…
- Short links and click analytics are your main need today.
- You need native ad-platform or CRM integrations right now.
- You need SSO before you can roll out a tool.
Start with one rule. Add the rest as you go.
Start free with every feature, or try Business free for 14 days. No credit card required.